1 Adventures of Capitalism 1
Part I The Cultural Circuit of Capitalism
2 The Rise of Soft Capitalism 20
3 The Place of Complexity 51
4 Virtual Capitalism: The Globalization of Reflexive Business Knowledge 75
5 Cultures on the Brink: Re-engineering the Soul of Capitalism on a Global Scale 93
Co-author Kris Olds
Part II The New Economy
6 ′It′s the Romance, Not the Finance, that Makes the Business Worth Pursuing′: Disclosing a New Market Culture 112
7 Performing Cultures in the New Economy 130
8 The Automatic Production of Space 153
Co-author Shaun French
9 Closer to the Machine? Intelligent Environments, New Forms of Possession and the Rise of the Supertoy 182
10 Electric Animals: New Models of Everyday Life? 197
11 Remembering the Technological Unconscious by Foregrounding Knowledges of Position 212